WHAT ARE UNOFFICIAL FACEBOOK BUSINESS PAGES?

All unclaimed pages that act as placeholders for locations without a managed business page are considered to be “Unofficial”.

Users will still be able to leave reviews & comments on these pages regardless of their legitimacy. Facebook still does not notify users or page admins when a duplicate unofficial page is created, it’s best that organizations regularly check for any unofficial pages.

WHY DOES MY BUSINESS HAVE AN UNOFFICIAL FACEBOOK BUSINESS PAGE?

The “create & manage a business page” feature was introduced by Facebook only in 2007. Many of the unofficial business pages seen today were created automatically before this feature was added and are yet to be claimed. Unofficial pages could have also been created when a user submits the wrong location details.

WHY CLAIM, MERGE, OR REPORT UNOFFICIAL DUPLICATE PAGES?

Having more than one official business page on Facebook can create multiple issues for your organization which include:

  • - Customer confusion in the initial exploration phase
  • - Compete for Legitimacy/Authority
  • - Competes in search results positioning on sites like Facebook & Google
  • - Damage to Brand Reputation - Inconsistent content
  • - Open to scrutiny with the inability to moderate content

To combat the situation organizations are advised to claim, merge or remove the unofficial page(s). In order to ensure your organization's official page comes at the top of Facebook’s search results, it’s best to verify the business page.

 

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